Project that enabled the alignment of around 60 managers and executives on key critical systems for digital evolution in the B2B landscape.
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Established a research operations area at PagSeguro, enabling agile support for design teams. Reduced qualitative testing costs by ~80% and made mixed-method research feasible in under one month.
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POC Application for Google Assistant for the main Brazilian sports portal: Globo Esporte. Structured the solution around an emerging voice technology, which ultimately evolved into a public release.
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Drove the user-centric restructure of a TV Everywhere platform, combining big data, user research, and A/B testing. Drove +28% video consumption and +36% new accounts.
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Supporting the Brazilian paid TV broadcaster SporTV multi-platform strategy to cover the Summer Olympic Game by making a concept tangible for the development team.
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This project increased Samsung ultrasound equipment sales by 7x compared to the previous year, delivering a new and delightful experience for pregnant patients
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Aiming to identify activities and user behaviors that could be noticed by current smart-phones and wearable sensors to design new solutions and services suitable for users.
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The challenge was to think about future possibilities of new hardwares, integrations or interactions for Samsung Ecosystem devices.
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Educational application to encourage 5-7 years-old children to practice the cursive writing.
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The goal of this project was to provide an ecosystem to applications focused on Tablets.
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Multi-platform solution focused on rescueing old style neighborhoods feelings
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Modular project for food market using LG devices to offer an integrated and disruptive solution.
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Academic ressearch about seniors habits, behaviour and desires.
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