Projects
Project that enabled the alignment of around 60 managers and executives on key critical systems for digital evolution in the B2B landscape.
Established a research operations area at PagSeguro, enabling agile support for design teams. Reduced qualitative testing costs by ~80% and made mixed-method research feasible in under one month.
POC Application for Google Assistant for the main Brazilian sports portal: Globo Esporte. Structured the solution around an emerging voice technology, which ultimately evolved into a public release.
Drove the user-centric restructure of a TV Everywhere platform, combining big data, user research, and A/B testing. Drove +28% video consumption and +36% new accounts.
Supporting the Brazilian paid TV broadcaster SporTV multi-platform strategy to cover the Summer Olympic Game by making a concept tangible for the development team.
This project increased Samsung ultrasound equipment sales by 7x compared to the previous year, delivering a new and delightful experience for pregnant patients
Aiming to identify activities and user behaviors that could be noticed by current smart-phones and wearable sensors to design new solutions and services suitable for users.
The challenge was to think about future possibilities of new hardwares, integrations or interactions for Samsung Ecosystem devices.
Educational application to encourage 5-7 years-old children to practice the cursive writing.
The goal of this project was to provide an ecosystem to applications focused on Tablets.
Modular project for food market using LG devices to offer an integrated and disruptive solution.