Established a research operations area at PagSeguro, enabling agile support for design teams. Reduced qualitative testing costs by ~80% and made mixed-method research feasible in under one month.
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Drove the user-centric restructure of a TV Everywhere platform, combining big data, user research, and A/B testing. Drove +28% video consumption and +36% new accounts.
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This project increased Samsung ultrasound equipment sales by 7x compared to the previous year, delivering a new and delightful experience for pregnant patients
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Multi-platform solution focused on rescueing old style neighborhoods feelings
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Academic ressearch about seniors habits, behaviour and desires.
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