ux research lead
@ Pagseguro uol | sao paulo
building solutions based on complex user data
building solutions based on complex user data
Guiding a TV Everywhere platform restructure with a user-centric approach and big data support.
This project aimed to raise Samsung ultrasound equipment sales by providing a new and delightful experience for the pregnant patient.
The challenge was to think about future possibilities of new hardwares, integrations or interactions for Samsung Ecosystem devices.